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Friday, April 4, 2008

Detail AMF Sports Promotion Poster


Found this one actually buried in my work misc junk drawer. The actual size of this picture is 4.5 x 9.5 inches. It was part of a poster I was working on for AMF sports. The concept seemed glorious in my head and in thumbnail rough form. Client loved the idea too. The idea was to have the AMF logo, a red triangle, over the whole background of the poster. The logo would be divided up in quadrants, that showcased the different sports AMF was involved with. It was apparent to me halfway through that I had a problem. It was turning out just horrible, so I went over to discuss with the Art Directors. My recollection of what happened after that is foggy. I think it was completed and used, but not entirely a success. On my end, I ended up cutting out pieces of the picture that I liked and throwing away the rest. I should have kept all of it as a reminder that sometimes what looks good in b&w at 5 x7 does not translate well to 30 x 60 in full color.

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